WorkTrade Marketing & Retail POSM Transformation
TRADE MARKETING 2024 Supermarket Chains
Trade Marketing & Retail POSM Transformation
Point-of-sale branding, high-visibility gondola displays, end-caps, and retail channel execution across modern trade outlets.
ClientRetail Brand Partner
CapabilityTRADE MARKETING
Year2024
TerritorySupermarket Chains
THE CHALLENGE
Project Scope & Requirements
Maximizing shelf visibility and brand presence in modern trade supermarket aisles.
THE STRATEGY
Execution Concept
Custom fabricated modular gondola end-caps with illuminated header boards and organized product display trays.
THE SOLUTION
Creative & Spatial Production
Deployment of POSM units across supermarket locations with retail merchandising support.
FIELD OPERATIONS
On-Ground Coordination
Retail installation across supermarket branches with photo-verified compliance.
PROJECT OUTCOME
Campaign Summary
Enhanced in-store brand visibility and visual prominence across participating retail locations.
PHOTO ARCHIVE
Execution Gallery
